Challenge:
The craft cider market is highly competitive, with many brands leaning into either rustic, traditional aesthetics or bold, modern visuals. The goal of this project was to find a unique position within that spectrum and create a brand that felt both memorable and cohesive across packaging, marketing, and digital touchpoints.
Blind Creek Cider Company
Solution:
We developed a brand system that balances bold and illustrative design elements while keeping the overall look and feel simple and straightforward. The end result included a logo design, packaging concepts, social media content, and supporting visual elements that work together to create a recognizable and scalable identity.
