In creating a new brand identity for Heberle Stables, we chose to incorporate visuals into the logo and marketing materials that would most closely relate to the style of riding taught at their facility. For colors and typefaces, we chose to go with an elegant serif font and bold blue hues. For their marketing, we focused heavily on social media as their key demographic. would be best reached from those platforms, as well as a design for a billboard that could be posted near the entrance to their facility or within the city of Rochester.